DMP KNOW YOUR
CUSTOMER'S BEHAVIOR
178
%
ROI

Increase
overall ROI

235
%
LEADS

Boost up
additonal leads

72
%
AQUISATION

Reduction in CPA
on online sales

72
%
CLICKS

Reduction in RPC

86% Consumers say that
personalization plays a major role
in their purchase decisions.

*Data: E – commerce, Mediaquark, 2014

WHAT DMP
DO FOR YOU ?
PLANNING
& AUDIT

• Provide an Audit report on how data is being collected through tags and pixels, forms, routers, etc...

• Detail Data planning on how to most efficient data collection, storage, analysis on insight of Customer Profile and Customer Journey, and activation plan through media campaigns.

DATA
COLLECTION

• Online Anonymous data:
Cookies, MAID be collected by webpages, apps.

• Declared data:
Name, email, phone be collected by registering, login forms.

• Offline location data: Device ID be collected through networks wifi, 3-4G

DATA
INSIGHT

Customer Profile:
(Default and Customised Personal)

• Demographic
• Geographic
• Psychographic (Interest/ Intent)
• Device
• Income

DATA
ACTIVATION

• Retargeting and Remarketing.

• Personalized Contents and
Direct marketing.

• Optimize your media
properties.

DMP Latest Clients
Database with 70 millions cookies
local in various industry in Vietnam.
Contact Us

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